Were cutting down our fashion footprint. Natural fibres and made in Australia. Versatility is at the heart of our designs. Rentable and inclusive.

L�na started out as a peer-to-peer fashion rental platform in 2016. We were a tech startup for 18 months before pivoting into a fashion label (with items available for rent). Now, L�na focuses on quality over quantity and versatile designs that you can style, depending on the occasion. We have developed a design philosophy that puts womanhood at the centre.  

We have a slow fashion approach to product releases. We work on one design at a time and release it when its ready. No collections. No season. Just timeless pieces, when you need them. Over-consumption of fashion is doing severe damage to our people and planet. We must slow down if we are to reverse the damage already done.

We also offer each of our designs for rent, in case you need a dress for one night only. Its good for the wallet, and great for the planet.

Website: L�na
Instagram: @lana_label

See L�na on the runway at Undress Melbourne.